WaPo quotes one of Bb’s founders on changing attitudes toward the business of educational software:
“You could argue that it’s a commodity market at this point, and what academic institutions are evaluating them on are things that are intangible: Do they like the company? Is the price effective for their budget at a time in which they’re struggling in many ways?” said Stephen Gilfus, the chief executive of Gilfus Education Group and one of Blackboard’s founders.
(Emphasis added.) More noteworthy articles: